Bachelor of Arts in Communications and Media

The Bachelor of Arts (B.A.) in Communications and Media is designed to provide undergraduates with the knowledge, skills, and adaptability necessary to succeed in professional environments which require application of communication skills and media. The curriculum emphasizes the intersections between communication, media and technology, ethical considerations in media and communication, and interpretation of data analytics as a strategy to gather information and engage diverse audiences across separate and converging media platforms.  Students will develop an understanding of storytelling skills that connect mass media production to stakeholder communities in the context of journalism, public relations and social media.  This degree provides a strong foundation for students seeking careers related to social media, public relations, journalism, digital marketing, product and project management, media relations, and communication strategy, as well as for further studies in a variety of professional disciplines.

All courses taken in the major program must be passed with a letter grade of “C” or higher.  

Courses may be used to fulfill both major and general education requirements.

Program Mission Statement

The mission of the communications and media program is to inspire students to develop solutions and adapt to real world challenges by communicating effectively, gathering and interpreting data, examining ethical considerations, and creating compelling stories to engage diverse audiences across media platforms in the ever changing cultural and technological landscape.

Program Learning Outcomes (PLOs)  

  • Communication: Apply effective communication skills to meet the needs of diverse audiences.
  • Technoculture: Analyze the relationship between culture, media and technology.
  • Ethics: Examine ethical  considerations in media and communication environments.
  • Storytelling: Create compelling stories to engage stakeholders across a variety of media platforms.
  • Data Analytics: Interpret data analytics in a media environment.
  • Real World Implementation: Create a solution to a real world challenge by integrating communication skills and media tools.
Major Core Requirements
COMU 300Communications and Media: Challenges and Opportunities3
COMU 301Advanced Public Speaking3
COMU 330History of Communication and Technological Revolutions3
COMU 360Methods and Techniques of Persuasion3
COMU 365Multimedia Journalism3
COMU 370Principles of Public Relations3
COMU 375Media Ethics3
COMU 420Strategic Social Media3
ENGU 348Writing and Producing for New Media in the 21st Century3
MKTU 301Principles of Marketing3
PSYU 355Media Psychology3
SSCU 303Social Scientific Perspectives on Media and Culture3
SSCU 380Data Analytics3
COMU 485Communications and Media Capstone3
Major Core Requirements Subtotal42
Communications and Media Electives
Select six credits from the following: 16
Modern Art
Intercultural Communication
Organizational Communication
Independent Study
Experiential Learning
Humanities in the Digital Culture
Art, Media Technology, and Culture
Legal Environment of Business
Team Building
Leadership in Diverse and Multicultural Organizations
Critical Thinking
Social Psychology
Sociology of Organizations and Institutions
Communications and Media Electives Subtotal6
Total Credits48
1

 At least three credits must be upper division.