Bachelor of Business Administration (Credit Hour)

Program Entry Options

The BBA program has three program options:

  1. Accelerated Bachelor of Business Administration to Master of Business Administration
  2. Credit-hour Bachelor of Business Administration
  3. Competency-based Bachelor of Business Administration

Bachelor of Business Administration (Credit Hour)

Mission


The Bachelor of Business Administration (BBA) prepares students for career opportunities and advancement in a dynamic, global business environment.

Program Learning Outcome

  • Communication: Demonstrate effective oral and written communication skills in organizational and professional settings.
  • Ethics: Identify and evaluate ethical issues and formulate a defensible resolution in business environments.
  • Global: Apply cultural differences, diversity issues, and business functions and processes, in domestic and global settings.
  • Technology: Apply technology to support decision making in businesses; leadership.
  • Business Functions/Processes: Interpret and implement business functions and processes.

Students pursuing the Bachelor of Business Administration (BBA) are encouraged to complete the lower-division core requirements before the start of their junior year. Transfer credits may be applied toward major requirements, subject to all university policies and guidelines. BBA students must attain at least a 2.0 (“C”) grade point average in the major. All required courses must be taken for a letter grade where the option exists.

Bachelor of Business Administration (Credit Hour)

Degree Requirements

In addition to the University General Education and elective requirements, the BBA major consists of three components. The first component consists of 18 credits of Lower-Division Core Requirements (see Lower-Division Core Requirements). The second component consists of 33 credits of Upper-Division BBA Core Requirements (see Upper-Division Core Requirements). The third component consists of 21 credits of Business Electives or 21 credits of specialized courses in a selected area of Emphasis (see BBA Electives/Emphases).

MGTU 410 Strategic Management, is the Bachelor of Arts in Business Administration capstone course.  All core courses must be satisfactorily completed prior to enrolling in the capstone course with one exception; one core course may be taken concurrently with the capstone.  

Note: Applicable courses may be used to fulfill both the major and general education requirements (see the General Education Requirements section of this catalog).

Professional Certifications Course Substitutions

PHR, SHRM-CP or SHRM-SCP certification or recertification within three years may be used as a substitute for HRCU 445 Human Resource Studies.

Students with IT professional certification(s) may substitute courses as outlined below provided that their certification(s) are unexpired and currently recognized in the field.  Refer to MyBrandman for additional information on IT certification substitutions listed by catalog year.

Industry Standard Certification Substitution Course
MCSE, CCNP, MCSA: Windows Server CSCU 353; CSCU 453
Oracle DBA, MCDBA, MCSA: SQL Server 2008, MCSA: SQL Server 2012 CSCU 408; CSCU 453
A+ CSCU 251
Network+ CSCU 453
Security+ CSCU 270
CompTIA Cloud Essentials CSCU 251
VCP (VMWare Certified Professional) CSCU 251; CSCU 353
RHCSA (Red Hat Systems Administrator) CSCU 251; CSCU 353
CASP (CompTIA Advanced Security Practitioner) CSCU 270; CSCU 375
CISSP (Certified Information Systems Security Professional) CSCU 270; CSCU 375
CEH (Certified Ethical Hacker) CSCU 270; CSCU 375
CISM (Certified Information Security Manager) CSCU 270; CSCU 375
CISA (Certified Information Systems Auditor) CSCU 270; CSCU 375
PMP (project management professional) CSCU 383; CSCU 385
Six Sigma Green Belt CSCU 383; CSCU 415
CCNA (Cisco Certified Network Associate) CSCU 353
CompTIA IT Fundamentals CSCU 206
ITIL Foundation CSCU 207
MTA Networking Fundamentals CSCU 209
MTA Security Fundamentals CSCU 336

Major Requirements   

Lower-Division Core Requirements
ACCU 201Principles of Accounting I3
ACCU 202Principles of Accounting II3
CSCU 200Introduction to Computers and Data Processing3
ECNU 201Principles of Macroeconomics3
ECNU 202Principles of Microeconomics3
MATU 203Introduction to Statistics3
Lower-Division Core Requirements Subtotal18
Upper-Division Core Requirements
ACCU 360Financial Statement Analysis3
COMU 410Organizational Communication3
FINU 305Business Finance3
MGTU 301Principles of Management3
MGTU 310Legal Environment of Business3
MGTU 400Global Environment of Business3
MGTU 315Operations Management3
MKTU 301Principles of Marketing3
OLCU 350Leadership and Professional Ethics3
OLCU 425Leadership in Diverse and Multicultural Organizations3
MGTU 410Strategic Management *3
Upper-Division Core Requirements33
BBA Electives or BBA Emphases
Select one of the following:21
BBA students have the opportunity to select an individualized set of electives from the following areas of study: Accounting, Entrepreneurship, Finance, Human Resources, Management Communication, Organizational Leadership, Marketing, and Information Systems Management.
Alternatively, BBA students may specialize in one of the designated emphasis areas
BBA Electives or BBA Emphases Subtotal21
Total Credits72
*

Prior to enrolling in the capstone course (MGTU 410 Strategic Management), all courses in the BBA core must be completed with one exception: one BBA core course may be taken concurrently. Formulating and implementing strategies using content from all core courses is emphasized in the capstone course of study. 

Accounting Emphasis   

ACCU 301Intermediate Accounting I3
ACCU 302Intermediate Accounting II3
ACCU 325Cost Analysis and Budgeting3
ACCU 401Advanced Accounting3
ACCU 439Accounting Information Systems3
ACCU 452Income Taxation3
ACCU 460Auditing3
Total Credits21

Entrepreneurship Emphasis    

ENTU 401Introduction to Entrepreneurship3
ENTU 410Financing the Small Business3
ENTU 420Entrepreneurship Action Learning Project3
MKTU 310Marketing Research3
MKTU 320Consumer Behavior3
MKTU 430New Product Development3
Select from one of the following:3
Organizational Behavior
Human Resource Studies
Total Credits21

Finance Emphasis

FINU 417Intermediate Financial Management3
FINU 421Investments3
FINU 430Financial Institutions3
Select four from the following:12
Intermediate Accounting I
Intermediate Accounting II
Advanced Accounting
Accounting Information Systems
Income Taxation
Auditing
Financing the Small Business
International Finance
Total Credits21

General Business Emphasis

Complete 21 credits of upper-division coursework in a minimum of three of the six functional areas of Accounting, Finance, Human Resources, Organizational Leadership, Marketing, and Computer Science.21
Total Credits21

Human Resources Emphasis 

HRCU 350Compensation and Benefits3
HRCU 352Labor Relations3
HRCU 406Legal Issues in Human Resources3
HRCU 415Becoming an HR Strategist3
HRCU 430Conflict Resolution3
HRCU 445Human Resource Studies3
Select one from the following:3
Workforce Planning and Employment
Performance Improvement
Team Building
Total Credits21

Marketing Emphasis

MKTU 310Marketing Research3
MKTU 320Consumer Behavior3
MKTU 410International Marketing3
MKTU 420Marketing Strategy3
MKTU 430New Product Development3
MKTU 440Advertising and Promotional Strategy3
Select one course from Communication, Entrepreneurship, or Organizational Leadership.3
Total Credits21

Information Systems Management Emphasis     

CSCU 205 Introduction to Programming for Business Majors3
CSCU 251Introduction to Computing Systems Organization3
CSCU 270Information System Security3
CSCU 315Organizational Information Systems3
CSCU 383Project Management for Information Systems3
Select two from the following:6
Data Communications and Computer Networks
Database Management
Structured Systems Analysis and Design
Systems Quality Assurance and Testing
Network Implementation
Total Credits21

Organizational Communications Emphasis   

COMU 300Communications and Media: Challenges and Opportunities3
COMU 301Advanced Public Speaking3
COMU 360Methods and Techniques of Persuasion3
COMU 370Principles of Public Relations3
Select three courses from Communication, Organizational Leadership, and/or Marketing9
Total Credits21

Organizational Leadership Emphasis

OLCU 300Organizational Behavior3
OLCU 303Organizational Development and Change3
OLCU 325Leadership Skills Development Lab3
OLCU 400Theory and Practice of Leadership3
OLCU 414Team Building3
Select two courses from Accounting, Communication, Entrepreneurship, Finance, Human Resources, Marketing, and/or Computer Science6
Total Credits21

Supply Chain Systems Emphasis

MGTU 320Strategies Across the Supply Chain3
MGTU 321Project Management and Supply Chain Leadership3
HRCU 352Labor Relations3
OLCU 300Organizational Behavior3
CSCU 315Organizational Information Systems3
Select two courses from Communication, Entrepreneurship, Human Resources, and/or Organizational Leadership6
Total Credits21