Graduate Certificate: Geospatial Marketing Analysis
This certificate focuses on the concepts of marketing strategy and the use of spatial analysis in the decision-making process. Learners will employ spatial methods of organizing, planning, and managing real-time data to better understand market supply and demand. Utilizing Esri training and Brandman coursework, they will apply Geographical Information System (GIS) and data analytics to data-driven decision-making.
Admission to the Certificate Program
Admission to the certificate program is granted to individuals who apply and meet the standards for admission to a graduate program. The certificate is awarded upon successful completion of all coursework with a minimum grade of “C” and an overall grade point average of 3.0 or above. No transfer credits may be used. Geospatial Marketing Analysis Graduate Certificate course requirements may be applied toward the completion of a graduate degree in Business, Leadership, Human Resources, Public Administration, or GIS and Data Analytics.